Securities Times reporter Sun Xianchao
After the popularity of smartphones, WeChat quickly became the most popular social software, and more and more people use WeChat to start a business. A new e-commerce group based on WeChat opened was born, and people called it a micro-business. I haven't remembered when to start. We have a lot of micro-businesses in our WeChat circle of friends, and the dazzling array of products is dazzling.
The survival and development of Weishang is based on the WeChat circle of friends. However, with the rapid development of Weishang, some bad phenomena have also appeared. The most unacceptable is that people buy fake and shoddy products in familiar Weishang. commodity. The phenomenon of micro-commercial killing and selling fakes has been criticized for a long time, and it has also had a great negative impact on the overall image of Weishang.
Two different shoes
Zhang Xiaowei (a pseudonym) is currently working for a financial institution. Huang Ling (a pseudonym) is a teacher of a primary school. Because her husband works in the same company, Zhang Xiaowei and Huang Ling have known each other for nearly six years. During these six years, the two families will occasionally meet together and get along better. Huang Ling's work pressure is not big, and there has been no birth, so there are more free time. In the summer of 2016, Huang Ling gave birth to the idea of ​​doing business. With the help of relatives, Huang Ling contacted the source of goods and officially launched the product information in the circle of friends in September this year. Huang Ling’s trip to Weishang was officially opened.
After Huang Ling made a micro-business, Zhang Xiaowei did not forward the product letter information published by Huang Ling in the circle of friends. “Several colleagues saw the information I forwarded and learned that Huang Ling was my friend and had purchased related products.†Zhang Xiaowei told the Securities Times·e company reporter, “As for the quality of the products they have purchased, Satisfied, I didn't ask, they didn't say it."
At the beginning of November, Zhang Xiaowei bought a UGG cotton shoes at a price of 1,600 yuan/double in a large shopping mall. When Zhang Xiaowei hesitated to buy it, Huang Ling also released a UGG cotton shoes in the circle of friends. Product information. What makes Zhang Xiaowei's eyes shine is that UGG shoes, which are similar in style to big shopping malls, offer a price of only 800 yuan/double. "Sister, is your pair of shoes imported from abroad? Is there pure wool inside the shoes?" Zhang Xiaowei asked Huang Ling through WeChat. After getting a positive answer from Huang Ling, Zhang Xiaowei quickly ordered a pair.
A week later, Zhang Xiaowei received UGG shoes purchased from Huang Ling. But after opening the shoe box, she couldn't help but frown. "The two shoes are completely different in appearance. At first glance, they are not a pair of shoes, and the shoes are not pure wool but artificial hair." Zhang Xiaowei said, "I submitted a request for return to Huang Ling on WeChat, but Huang Ling But clearly replied that 'all goods sold non-return'." In desperation, Zhang Xiaowei proposed another pair, Huang Ling agreed to her request.
"The shoes that I bought back are indeed a pair of looks, but the inside of the shoes is still artificial wool, and the workmanship is rough. I have seen the counters of the mall, and people say that this is a domestic imitation UGG cotton shoes. Zhang Xiaowei told the Securities Times·e company reporter, “I didn’t think I would buy a pair of fake shoes from the hands of people I know, and what I can’t accept is that she has been vowed before I placed the order. The guarantee is authentic."
Micro-business "killing" causes mistrust
Wang Dan (a pseudonym) lives in a provincial capital city in the northeast. During the coldest days of the year, the city's outdoor minimum temperature will exceed -25 ° C, so it is important to have a warm warm clothing. In mid-November of this year, Wang Dan saw in the WeChat circle that someone was selling a cotton coat that could resist the extreme cold, and it was quite fashionable in appearance, which made Wang Dan quite tempted. "This micro-business is a friend of my classmates. He said in the advertisement that all the cotton-coated materials are imported from Italy. The fabric is windproof and waterproof. The inside is 100% pure down, which can withstand the extremes of over -30 °C. Cold temperatures."
After carefully reading the product introduction and getting the guarantee from the merchant, Wang Dan decided to place an order. At the beginning of December this year, the minimum temperature of Wang Dan's city has reached -17 ° C, -18 ° C, Wang Dan wants to wear a new cotton clothes to go outdoors to feel the warmth. But what she didn't think of was that she had just left the house and was frozen by the weather outside. "The practice proves that this cotton suit is neither warm nor wind resistant at -17 ° C, -18 ° C temperature, let alone to withstand extreme cold temperatures above -30 ° C." Wang Dan said. After that, Wang Dan repeatedly asked the merchants for a return request on WeChat, but the merchant did not reply at all, which made Wang Dan feel very depressed. Although I have been involved several times through my classmates, there have been no results so far.
According to the Securities Times·e company reporter, the situation encountered by Zhang Xiaowei and Wang Dan is not a case. In recent years, although the micro-business in the WeChat circle of friends has sprung up, the problems exposed are also increasing. Quality problems, after-sales service, refunds, slow delivery, and difficulty in returning goods are everywhere. The micro-business that was once popular with people is therefore called "killing the economy."
In 2015, complaints in the micro-business sector accounted for 2.51%, and in the first half of 2016, it fell to 0.15%, indicating that under the policy and media supervision, the micro-business killing economy has been abandoned by most consumers, and most consumers do not trust micro-commerce shopping. The volume of complaints generated in this area has been significantly reduced. In August of this year, Yao Jianfang, an analyst with the Law and Rights Department of the E-Commerce Research Center, said in an interview with the domestic media.
It is understood that an important foundation for the existence of Weishang is the WeChat circle of friends. The development of Weishang is first started with friends around, and then spread through friends to expand their popularity. One phenomenon that cannot be ignored is that many people choose to give up their complaints because they have a face in the face of friends because they bought fakes at the micro-business. If this group of people also joins the complaint group, then I am afraid that the proportion of complaints in the micro-business field will increase greatly. In addition, due to a series of negative events caused by micro-business, many people shield the people who engage in micro-business in their circle of friends, which will undoubtedly affect the survival and development space of the micro-business.
Lawyer: Wei Shang and illegal land
Some people believe that in order to regulate the development of micro-business, the corresponding rules and regulations should be introduced as soon as possible, and relevant departments should also increase supervision and punishment. Only in this way can we eliminate quality problems, after-sales service, refunds, etc., and better protect them. Consumer rights. Now the most realistic problem is that if we encounter micro-business killing, selling fakes, encountering micro-business refunds, slow delivery, and difficult to return, how should we protect our legal rights from a legal point of view, after all, some people The one-time purchase of goods from Weishang is a few thousand yuan or even tens of thousands.
In this regard, Liu Benhua, a lawyer at Guangdong Benben Law Firm, believes that there are hundreds of millions of users on WeChat. With this broad platform, this kind of online marketing method is used by more and more people, and more and more people are buying. Home shopping through WeChat. If you encounter problems such as micro-business micro-business killing, sale, and refund, you can solve it through negotiation. If the negotiation fails, you can solve it through legal channels.
“Micro-business and illegal land are subject to many laws and regulations.†Liu Guohua said that in the case of counterfeit goods, illegal sales, etc., if it is a transaction with a legally qualified operator through WeChat, in a third party transaction The transactions carried out on the micro-stores where the platform obtains legal qualifications, transactions conducted through the WeChat public account, etc., can protect themselves according to the Consumer Protection Law. If the other party does not have a physical store, the private consumer transaction through the circle of friends does not apply the Consumer Protection Law. We can protect ourselves according to the General Principles of the Civil Law and the Contract Law.
The problem faced by many buyers is that they do not know the real name, address and contact information of the other party, whether there is a physical store, whether it is a business entity in the formal market, and objectively it is difficult to defend rights. Moreover, because the amount of WeChat shopping products is often small, the time, energy, material resources and other costs of rights protection investment may be much higher than the value of the goods themselves. Many buyers have to give up after weighing the gains and losses. The fact that the transaction amount is generally small cannot be changed for the time being. Therefore, it is best for everyone to start from the preparatory work and try to understand the seller’s real and effective information such as name, phone number, address, etc.; keep bank, WeChat transfer, etc. Credentials; retain relevant chat records, friend circle referral information, etc.; try to trade through third-party trading platforms.
"If consumers find that micro-business sales or purchase of counterfeit and shoddy goods, they can report to the relevant departments of industry and commerce. If some micro-businesses sell fake goods on a large scale, and even suspected of breaking criminal law, the amount of individual victims involved is not enough for criminal cases. The victims can report to the public security department together with the victims. The victims can also bring a civil lawsuit to the court to protect their legitimate rights and interests.†Liu Guohua said that in the face of certain fraudulent practices, timely rights protection and courage to defend rights, not only Involving its own interests is also a contribution to building a society ruled by law and a society of integrity.
(Editor: Song Amy HT004)
Gm450961 Medium Tenacity Yarn,450D Medium Tenacity Polyester Yarn,1000D Medium Tenacity Polyester Yarn,Medium Tenacity Polyester Yarn For Sewing Thread
ZHEJIANG GUXIANDAO POLYESTER DOPE DYED YARN CO., LTD , https://www.htpolyesteryarn.com