Five-year precipitation, achievements "pink blue"

1995-2005 was the golden decade of Shenzhen women's entrepreneurship. Many well-known brands that were born this decade made Shenzhen women's clothing occupy half of the country's fashion industry. Since 2005, following the adjustment of Shenzhen’s industrial policy and the subsequent financial crisis, labor shortage, and inflation, there have been only a handful of Shenzhen women’s companies that can successfully establish themselves. The powder blue and pink blue wardrobes that were founded in 2006 have survived this series of crisis challenges, and have become the representative brands for the rapid development of Shenzhen women's apparel in recent years, and have also rapidly grown into Shenzhen women's clothing with considerable development strength. Brand. The reporter interviewed Mr. Li Feiyue, general manager of “pink blue” and “pink blue wardrobe”. He deeply understood that behind the rapid growth of “pink blue” and “pink blue wardrobe”, he devoted himself to unknown efforts. Make the brand get its due value.

Style diversity, steady growth

Shenzhen Blue Cloth Wardrobe Co., Ltd. was established in 2006 and has successfully launched the women's brand “BBLLUUEE Pink Blue” and “BBLLUUEE Pink Blue Wardrobe”. “Pink Blue” and “Pink Blue Wardrobe” implement the channel expansion mode of “directly establishing a foothold and joining together”. In the past five years, he has maintained a steady growth and was selected as the vice president of the Shenzhen Apparel Industry Association. He was successively named Shenzhen “the most potential women's brand”, Shenzhen “the top ten women's brand”, and Shenzhen “the top ten women's fashion brands. Brand."

"Pink Blue" uses color as the link for product fusion and realizes a multi-coexistence design style based on the classic elegant feminine flavor. This style is not assertive but always has a constant market tension.

The popular fashion mix and leisure is the main product line of the “pink blue wardrobe”, but it also presents the classic and elegant elements through fashion fashion, adapting to the increasingly diversified consumer wear style.

Partnership shop opening Marketing innovation

The competition for women's brands has become increasingly fierce. In order to maintain long-term steady development, enterprises must walk ahead of their peers in their thinking and actions. Regarding brand innovation, in Li Feiyue's view, China is still in a process of rapid change, and consumers' fashion needs are constantly changing and increasingly showing a trend of diversification. Therefore, brand innovation is first of all based on the design innovation of consumer demand: product diversity, broadening of the customer base, and both north and south. The innovation of pink blue lies in how to solve the problem of “multiple products without clutter”—the “pink blue” uses color as the link for product fusion, and the “pink blue wardrobe” uses plaid features to realize the diversification of product styles. "Diversified products and diverse products" also successfully achieved the "customer group broadening, both north and south." Fifty years of blue and blue, it can develop quickly and steadily. This idea should be the key.

Marketing innovation refers to the innovation of market expansion model and sales strategy. Since its inception, Pink Blue has been trying its employees' partnership with the company's "store partner program" in its internal marketing staff. This exploration has found a direction for the company's employees to develop their careers and has also solved the management problems of remote outlets. When the partnership opens up to a certain amount, it can be upgraded to an office. With an increase in the size of the office and an increase in managerial capacity, it can be upgraded to a partner branch. “We have now established sales branches and regional marketing centers in South China, Central China, North China, and East China through the partnership model. Through the direct influence of sales subsidiaries, we have achieved brand radiance in large regions. Focusing more on the headquarters functions such as product development, product assurance, personnel training, logistics management, etc. In the subsequent development of the brand, the head office will look for suitable partnerships within the company and among excellent franchisees and excellent agents. People, continue to explore the partnership office and partner branch model." Li Feiyue said.

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