“The dunhill men are not alone, they are diverse. Correspondingly, the British are also the same – this is crucial for the dunhill brand, and we should fully consider this when dealing with the dunhill style.†dunhill Creative Director Mark Weston said: “There is not only one way to showcase British style. We combine traditional and classical styles with the ever-changing modern style. This 2018 autumn and winter series of promotional films is exactly the same in many ways. Attitudes and opinions."
In the 2018 autumn and winter series of promotional videos, the image shows the dunhill: luxury fashion masculine in various aspects through visual metaphor, showing this brand full of respect for tradition, and expressing new ideas in modern culture.
The model that appeared in the promo was Clement Chabernaud, and the brand specially selected the famous person in the men's fashion industry. He is also one of the models often used for the dunhill catwalk. Photographer Jack Webb captures Clement Chabernaud's every move on the streets of London. The promotional glass shows the architectural glass of the Mayfair district of London. The street view of Alfred Dunhill London's Home? Bourdon House is displayed in a non-realistic style. The world reflected in a glass is half true and half illusory.
In the promotional film, Chabernaud's clothing style combines traditional tailoring and casual style, from the dunhill 2018 autumn and winter show. The expressive cut, layered jacket, traditional cashmere coat, and dunhill's unparalleled masculine leather work (shoes, bags and even leather pants) still retain a touch of relaxation. The sense of guilt is full of every day, and vice versa, and the “president style†is subverted while being praised. Overall, this well-known British brand is in a new chapter, and the dunhill-style code has been re-set and fully reflected in this promo.
Photographer: Jack Webb
Model: Clement Chabernaud
Casting Director: Leila Ananna
Makeup: Matt Mulhall
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