July 7-9, 2011 The 11th China (Shenzhen) International Branded Apparel and Fashion Fair was held in Shenzhen Convention & Exhibition Center. Compared with the past, the show pays more attention to the connotation and brand culture of fashion, Depth interpretation. The "Culture, Culture and Art Hui Hui" pavilion, built by Yi Zhi Hui Fashion Group, focuses on cultural creativity and interprets the connotation of fashion, brand culture and clothing from five perspectives. Due to the unique appearance of the exhibition hall As well as a new way of presenting the interior space, Wen Hui Art Exhibition Hall became a scorching sight of the exhibition.
When a brand develops to a certain stage, it is necessary to look back to the original state and original dream of departure. This is the most profound summary and reflection of oneself along the way, just as the salmon backwards migrates and runs countercurrently The combing of life history. Having developed fourteen years of arts and crafts, running in the second decade of rapid growth, inheriting Chinese culture and paying attention to contemporary art, taking culture as the foundation for running a brand is the driving force for Yi Zhi Hui to achieve sustained development and more It is an important practice for arts and culture to realize the connection between cultural and creative industries and traditional industries and carry on the upgrading and transformation of traditional industries. This is the arts of the Hui, persistence and challenges co-exist! Yi-hui Hui always firm belief is: as a dream of China's domestic designer brand, not only need to continue to study Chinese culture, but also insist on building their own brands at the same time, and strive to make themselves a contemporary Chinese temperament women Leader and designer; at the same time as a communicator, to help more Chinese through dress to improve their quality of life, to show the spirit of contemporary people, this is a Chinese designer, but also Yi Hui as an original designer Two brand responsibility and mission. Culture as the basis for brand management, arts and flowers put forward the "your temperament can be read," the brand concept for the first time in the country truly give the spirit of the fashion brand needs, temperament needs to be designed, Temperament can also be designed; to improve the quality of life of the Chinese mission, Yi Hui Hui "design life change" business philosophy, Yi Hui hope to design a new, healthy, fresh, natural, graceful Lifestyle into the product, so as to build the quality of life, so that consumers appreciate the quality of life changes, but not consciously trapped in them. 
Carrying the dream of arts and mission of the arts and flowers, together with the public voice, in 2011 the 11th China (Shenzhen) International Branded Clothing Fashion Fair launched a large-scale cultural exhibition "Arts and creative arts of the Hui" Four years of development context, a journey through the culture of time and space, review of fashion and cultural creativity brought to people's way of life impact and change. The exhibition analyzes Yi Zhi Hui, the chief designer of Yi Zhi Hui, by presenting Yi Zhi Hui's design work, classic logo elements, graphic manuscripts and artistic collections. Ms. Zhao Huizhou, the spiritual designer of China as a socially responsible and creative artist, Inheritance of the spirit of the East.
The "Cultural and Creative Arts Hui" large exhibition area is located in Hall III, nearly 1,000 square meters, is the largest booth area. The exhibition presents a total of five themes: "Design, Culture, Art, Floral, Art, Floral, Art, Art, Art, The Floral, "" Science, Arts, Floral. " The whole exhibition hall still inherits the architectural style of Yi Zhi Hui Creative Garden and the design method of outdoor indoor space combines the simple atmospheric architectural shape with the partial structure of transparent glass house and is full of modern fashion and full of culture breath. Open gardens, greenery, lawns, stone stools and "urban sculptures" combined by models make it easy for every visitor to experience Art's floral designs. The combination of Arts & Crafts's Floral Pavilion and public gardens has become a central park in Hall 3. According to the five venues in the museum set up five small museum, from different angles, respectively, and showcase the artistic journey of the arts, and in the spatial layout and display of innovative ways of thinking into the use of the whimsy of vision to concise and clean The form of expression to 飨 visitors.
Zhao Hui Chau, founder of Yi Zhi Hui, said that with the continuous presence of international brands in the Chinese market, the impact on local brands is inevitable and will become increasingly fierce. This requires that our Chinese local brands need to precipitate their own brand culture, shaping the soul of the brand, building its own brand culture based on their faith, adhere to the style of self advocates, so that the brand itself has strong and lasting vitality. This is the core issue that needs to be seriously considered and summed up by Chinese domestic brands under the current situation of international brands competing in the Chinese market. As the heritage of oriental spirit as its own responsibility and the original designer brand Yi Hui, will continue to adhere to the study of Chinese culture, and continue to explore in depth, will be different from the western oriental culture with new ideas and concepts continue to deduce and Interpretation, let the world know more about Eastern culture, understand the spirit of the East.
The 11th China (Shenzhen) International Branded Apparel and Fashion Fair is the 6th exhibition of Yi Zhi Hui. Over the years, Yi Hui Hui has been participating in the exhibition hall theme: 2006 Yi Yi Hui Fashion Museum, 2007 Yi Yi New Art Gallery, 2008 SOFA Fashion and Art Exhibition, SOFA • Shenzhen International Designers Salon, 2009 Art and Fashion Artist, 2010 Art and Dove, and this year's "Cultural and Creative Floral" ...... We will be surprised to find that there is a continuation of the same theme that cultural creativity, fashion and brand. This is not by chance, but the crystallization of the arts in the interpretation of fashion, culture and brand of the road. Yi Hui Hui slowly sediment, and strive to make their own cultural ideas, the pursuit of art and the design of expression, at every stage branded the mark of the times and uphold the brand has always been innovative style, reflecting the spirit of the times . Just as Yi Hui Hui takes advantage of the platform of rendezvous every year to launch the cultural exhibition, the art exhibition and the creative exhibition hall with no hesitation, it is no accident that it continuously conveys and promotes Chinese culture through time and time again, and hopes to disseminate In the public. Arts and flowers, but also hope to become a cultural and creative endorsement words, so that more people witness the arts and cultural practice of cultural innovation for every growth track.
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