The 2019 Autumn and Winter China International Fashion Week will kick off on March 25th, and many outstanding designers will appear one after another. Next, it's time to interpret the wonderful design of Grace Chen .
"Grace, you made me find the most beautiful one." She said that this is the highest praise for herself!
Chinese designer Grace Chen believes that softness and beauty are the innate charm of women, and every woman can become the "rose" of the new era. In the past ten years, she used high-level customization to help women discover their beauty and self-confidence, and was praised by customers and the media as “the designer who knows the most womenâ€.
Power Dresser of China
Softness And Toughness
Designer Grace Chen
She is the first master of fashion design in China and the first Chinese student to graduate from the New York Fashion Institute (FIT) and receive the annual design award.
She is a major creative member of the APEC Conference National Leadership Costume, the founder of the China Fashion Designers Association's Haute Couture Council, and a consultant professor at the Beijing Institute of Fashion, China Academy of Art, Donghua University, and Zhejiang University of Technology International Education College. Visiting professor.
She was hailed by Hong Kong's "South China Morning Post" as "China's elite female exclusive designer" and one of the most influential female representatives of Fortune Fortune magazine.
Her clients
Her Clients
Her clients include Lady Ella Mountbatten, the granddaughter of Queen Elizabeth of the United Kingdom , His Royal Highness Olga Romanoff , Russian talk show queen Oprah Winfrey, Oscar-winning Helen Mirren ;
Political elites include Chinese Consul General in New York Zhang Qiyue and Foreign Ministry Spokesperson Hua Chunying ;
There are also Chinese women's volleyball coach Lu Ping , famous social activist Yu Xi , famous media person Yang Lan , famous movie stars Zhao Yazhi , Lin Zhiling , Zhong Lizhen, Yu Feihong, and Charmaine .
GRACE CHEN
Goal: The most popular fashion mainstream brand that is popular among Chinese women
Ten years of a sword
Go ahead
In 2009, Grace gave up everything that she had worked hard for 15 years abroad and chose to return to China to create a brand.
She said: "Choose to leave Los Angeles and return to Shanghai to set up the GRACE CHEN brand. It is always what I want to do. I have dreamed of setting up my own clothing brand one day to express my understanding of the beauty and fashion. In the 15 years of studying and working in the United States, my wish has become even stronger."
In her view, Chinese culture is profound and profound, and it has the potential to create its own Fashion Style. “It is very important to establish a brand that can be equal to the world fashion, high quality, unlimited creativity, and just the right expression in human temperament. It is also on this basis that GRACE CHEN represents China’s aesthetic and highlights the beauty of Chinese women. It was born ."
In 2009-2019, GRACE CHEN has been through the past ten years, reviewing the development of the brand, she bluntly said that the opportunity is greater than the challenge, I feel very lucky and very grateful.
“The establishment of GRACE CHEN has unique external conditions.â€
"1990-2010 is the first 20 years of China's fashion industry development. China learns western fashion culture and strives to carry out fashion business. 2010-2030 is another higher stage of China's fashion industry development. China High-end fashion has achieved a huge leap from its inception to its impact. GRACE CHEN is developed under this opportunity."
15 years of foreign work experience and understanding of fashion internationalization gave Grace a ticket to the post-International Big Age era.
“Our customers call GRACE CHEN the brand of 'After International Big Brand Times'. They are the first people to wear international brands such as CHANEL, GUCCI, DIOR, etc. After 20 years, the concept of consumption has gone from 'pursuing luxury' to 'seeking difference' The change has made them want to find a style that suits them, especially the fashion with Chinese cultural background, so GRACE CHEN is one of their best choices," she said.
“Opportunities and challenges are accompanied by each other. The biggest challenge GRACE CHEN encountered in the development process is the team building: lack of professional talent.â€
“In the early days of the development of China's luxury fashion industry, it was very difficult to build a team that rivals luxury brands. GRACE CHEN started from scratch and started from scratch. All the talents need to be cultivated by themselves. Invisible has created tremendous pressure. In addition, brand business Operation, marketing, product system establishment and customer service also require us to 'cross the river by feeling the stones.'"
Ten years is a new beginning, and I look forward to GRACE CHEN blooming more exciting in the future!
2019SS: "Quiet"
On the occasion of the 10th anniversary of the establishment of GRACE CHEN , the brand will launch three new series this year: “Quietâ€, “Deep†and “Fu†trilogy. The GRACE CHEN Spring and Summer Collection presented on the stage of China International Fashion Week is based on the theme of "Quiet", with the art and culture of the East as the background, and the "modern aesthetics" to emphasize the modernity of oriental culture.
At the beginning of the brand's establishment, Grace's style positioning of the brand is the path of the combination of Chinese and Western. Over time, she found that "the universal aesthetic" has important practical significance for Gao Ding.
"Universal aesthetics" is Grace's own values ​​and worldview. She believes that human nature is the same, and the world is also the same. People living in different cultural backgrounds have much more in common than their differences. This is the basis for the existence of the value of "universal aesthetics" .
“Second, the new era, the advancement of science and technology has also narrowed the gap between people in different cultural contexts. Convenient transportation has broken the boundaries of space, making GCgirls the place and way of life, work, leisure, entertainment, etc. The commonality. Therefore, to design a dress that can be worn on different occasions around the world, to meet their requirements for dressing must have this universal aesthetic value to guide."
Grace said: "Finally, women need to get both beauty and love. In the ten years of communication with customers, I found that women's self-confidence and self-awareness are strong, but the factors they consider when choosing clothing are nothing more than body. Comfort and applicability. Universal aesthetics also play a big role in better understanding customers and satisfying their image and spiritual pursuits."
The universal aesthetic is by no means "seeking common ground and abandoning differences", but advocating the beauty of the origin. On this basis, the design should not be too small, the style should not be too abrupt, and the content is too superficial.
“The design brand under the guidance of universal aesthetics can also contend with a hundred schools of thought, such as GRACE CHEN, beautiful, classic, emphasizing the subtle feminine charm, while being soft and flexible. For other designers, there may be another interpretation.â€
The theme of the 2019SS series is “Quietâ€, which represents Yajing. It is the beautiful artistic conception, subtle temperament and romantic feeling of Chinese traditional culture.
In this regard, Grace made a further interpretation. "This is an elegant and poetic series. The color is soft and fresh. In addition to natural colors such as black and white, silver, gold and powder, green and red are added. Expressing the static feeling of 'big sounds, elephants invisible' in Chinese philosophy, the decorative lines and textures are very abstract, and the rhythm is strong; the fabric is transparent, elegant, and the contours are relatively soft and slack, which is very Chinese. Handicrafts such as Su embroidery and weaving will also appear in more forms in the 'Jing' series of high-definition works."
Designer's manuscript this season
Customer first
Dream of the Rose Garden
In an interview, Grace mentioned that the people who appreciate it are Jobs and Ma Huateng. They think that the best place they do is to always think about the problem from the user's point of view. She said that this is also the most basic requirement for Gaoding brand.
She said, “Apparel design is also a product design. The relationship between designers and customers can be described by the following three concepts:
1. Leader of thought (Leader);
Designers can think of what customers want and get things that customers don't realize.
2. Soulmate;
Understand customers and even know them better than customers themselves.
3. Customer's Care Taker.
Provide care without any care.
Rose Garden
In July 2016, the Golden Silk Garden opened its mystery in Shanghai, injecting a new fashion power to China Gaoding.
Rose Silk Garden Spring Day
For Grace , the Rose Garden represents the ideal life of GCgirls in her mind, creating the perfect lifestyle advocated by GRACE CHEN, and the place where all women's dreams come true. She hopes that the Garden of Roses can be opened all over the country and even the whole world.
In the 2018 hit drama "Summer of Bubbles" and "Shanghai Women's Picture Book", the Golden Silk Garden has been photographed as a scene in the drama. The brand also provides fashion for the characters in the "Summer of Bubbles" drama.
"Shanghai Women's Picture Book" Luo Haiyan and friends chat in the Rose Garden
"Summer of Bubbles" Luo Xi and Shen Yu went to the Guisi Chen Garden
Speaking of this, Grace said: "Working with film and television dramas, including providing shooting scenes and fashion, is also to let more people know about the GRACE CHEN brand. Our goal is to become the most popular fashion mainstream brand in China. We I hope that GRACE CHEN can enter the wardrobe of girls in the country and even the whole world."
"In fact, every girl can control GRACE CHEN's clothes, but because of the high business model and the price that is not close to the people, many customers have a sense of distance from GRACE CHEN. We want to break this barrier and let more and more People join the ranks of GCgirls, this is our goal and dream."
On the road to marketing, GRACE CHEN still has a long way to go.
Gaoding Committee
Brand outlook
The clothing industry has stepped into the new era of “pursuing new features†from the “popular fast-sellingâ€, and advanced customization has gradually become a popular trend in the industry. As the founder of the China Fashion Designers Association's Haute Couture Committee, Grace affirmed the value of the establishment of the Gaoding Committee, which is considered to be of great significance to the promotion of the Gaoding brand and the development of China's Gaoding industry.
"At present, we have a big gap with the high-tech industry in Europe, but China's high-end market and customer base have huge potential, and the development prospects are far greater than them. This is also the strength and advantage of our development."
"For Gaoding brand, we must make good use of this platform of Gaoding Committee to make a sound for the industry. First of all, we must do our best, followed by sharing resources, gathering industry strengths, conducting more international exchanges, and letting the world understand China's Gaoding. â€
GRACE CHEN
In The Future
GRACE CHEN's future work direction is to create a weighted international brand, starting from team building, paying attention to talent cultivation; going out and launching more international projects. Only by complementing the short board will it be possible to design better works and participate in the international system to provide better services to customers.
"We have created a lot of opportunities to go out, fashion travel is a very representative project. " She said that starting from the journey to Tasmania in April 2017, GRACE CHEN pioneered the "Amazing Fashion Journey" The project has brought her Chinese clothes and guests to the most beautiful and fashionable land in the world such as Tasmania, Okinawa, London, Washington, New York and Monaco. The elite women wearing Gaoding costumes have not only become beautiful. Part of it, in the unusual "I am the realm", created a performance art with "I" as the main character, and wrote the most unique intimacy between Grace Chen brand and travel.
Recently, Grace was invited to Qatar Airways to participate in the opening ceremony of the 2019 Doha Jewelry Watch Expo, which was unveiled by the Prime Minister of Qatar, and to celebrate the official operation of Qatar Airways' latest business class Q-Suite.
At the end of the interview, Grace said: "In June of this year, GRACE CHEN and Shanghai Cultural Master, and the author of "Liang Zhu", Chen Gang, will also have a joint cross-border cooperation. What sparks will happen in the assembly of fashion and music, I hope everyone pays attention."
GRACE CHEN
down to earth
Future
"I hope that everyone can see what kind of state is when they are the most beautiful. How beautiful is your beauty and the environment you are in. Everyone can be an artist who creates beauty. This is the meaning of fashion travel."
——Grace Chen
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