Benetton plans to expand in China

The Benetton Group, which is known for its style, creativity, and straightforward performance on social topics, will add about 30 new stores to its Benetton, Sisley and children's clothing 012 brands in China in the second half of this year. . As part of the company’s plans to expand its sales to 200 locations in China in 2008, the two flagship stores will open in Beijing and Shenzhen respectively in September. At the same time, Benetton will also open its second Benetton accessories store in the Chinese mainland after Hong Kong in Mainland China.

Alessandro Benetton, son of Luciano Benetton, one of the founders of Benetton Group, expressed the significance of this plan in order to demonstrate the significance of the expansion in the Chinese market and recently came to Italy to attend a fashion press conference in Beijing. This is also the first time that Alessandro Benetton has visited China. As a group decision maker, he pointed out the importance of the Chinese market to the current development of the Benetton Group. He particularly emphasized that Benetton will continue to provide quality services to Chinese customers by expanding its sales network.

As one of the world’s most recognized brands, Benetton is known for its rich colors and relaxed patterns of clothing. Its product range covers women’s, men’s, children’s wear, underwear and accessories for work and leisure wear. Benetton is particularly embraced by consumers aged 20 to 35. They are a new generation of vibrant, caring, artistic, social and anti-discrimination.