Analysis of the pressure of domestic demand and development in the textile and garment industry

In 2012, affected by the economic slowdown, the price level will return to normal. It is expected that the growth rate of the textile and apparel industry will be slower than that of 2011, but a slight increase in volume will ensure that the industry can still achieve a certain rate of growth.

The industry situation in 2012 is not optimistic. The shrinking demand is the main reason that restricts the export performance of China's textile and garment industry. In addition, the price increase effect of products will be further weakened in 2012. It is expected that the growth rate of the industry's exports will continue to fall on the basis of the 2011 high base.

In 2011, benefiting from the price increase driven by raw materials, China's textile and garment export data as a whole was good, showing a situation of “high before and after low”. In 2012, faced with many unfavorable factors such as the economic downturn in foreign countries, the slowdown in the domestic economy, the weakening of cost advantages, and the appreciation of the renminbi, China's textile and garment processing and manufacturing companies will undergo a reshuffle process to accelerate the pace of industrial upgrading to adapt to the operating environment. change.

Export growth continues to fall

The European debt crisis and the fall in the cotton price have led to the reduction of corporate orders, coupled with the existence of two major uncertainties, such as foreign demand and lower cotton prices. In 2012, the performance of exporting manufacturing companies will be negatively affected.

In fact, both the value of textile and apparel exports and domestic retail sales maintained a relatively high growth in 2011, but the performance of the industry showed a “high before and after low” attitude. In this case, there are two major factors that affect the performance of textile export manufacturing companies, namely the shrinking of foreign demand and the fall in cotton prices. Due to the large drop in the price of cotton, the situation of textile and garment exporting companies receiving orders since the second half of 2011 was not optimistic, and the company’s inventories have increased. The fall in cotton prices has led to a drop in product prices. At the same time, companies need time to digest the high-priced cotton purchased in the previous period, which has a certain impact on gross margins.

The major international economies have experienced weak recovery since April 2011. Among them, with the exception of Japan's post-disaster internal demand, the U.S. economic activity was weaker than expected, and the actual purchasing power of residents was weak. The further spread of the European sovereign debt crisis made 2012 still not optimistic. The shrinking of demand is the main reason constraining the export performance of China's textile and garment industry. In addition, the price increase effect of products will be further weakened next year. It is expected that the growth rate of the industry's exports in 2012 will continue to fall on the basis of the high base in 2011.

Domestic demand is relatively stable

From the perspective of domestic demand, from January to October 2011, the total retail sales of consumer goods in China increased by 17% year-on-year; the growth rate of apparel consumption in 100 large-scale shopping malls was 24.1%, and the monthly growth rate in October decreased significantly. In November, affected by the warm weather, clothing retail sales were weak, but the weather turned cold in December. Affected by the Spring Festival advance sales, retail terminal growth recovered faster.

Although the overall retail sales of apparel and home textiles continued to grow steadily, the growth pattern in 2011 mainly came from rising commodity prices rather than a significant increase in sales. In 2011, the retail price of clothing was higher, and the sales volume of shopping malls did not increase significantly. The increase in total sales driven by price increases may have a deterrent effect on sales volume. As a result, retail sales growth slowed down in the second half of the year.

In the long run, the market space for apparel home textiles is still large, but due to the relatively stable terminal demand, the market will not rise significantly.

Although the domestic demand market will be relatively stable, companies still need to be cautious about channel inventory issues. In addition, the funds of private enterprises in 2011 were very tight, and the problem of enterprise inventory was more obvious. In particular, the decrease in cotton prices led to the reduction of orders, which led to rising inventory levels. Whether it is export or domestic sales, there have been problems such as increased inventory, increased accounts receivable, and poor cash flow. It is expected that this situation will still be difficult to improve in the short term.

Apparel consumption will slow

In 2011, benefiting from high inflation, under the background of rising manufacturing costs, China's textile and apparel companies passed cost-raising mechanisms well and passed cost pressures downstream. From January to September, the total retail sales of clothing, shoes, hats and needle textiles were realized. Nearly 25% of the high growth, a single month in September hit a record high for the year, retail sales growth reached 27.60%. However, under the influence of warm winter weather and economic factors, overall sales in October and November have declined slightly from the growth rate in the previous three quarters. In the month of November, the retail sales of the industry increased by 22.5%, which was a 3.0 percentage point increase from the sales growth in October. This is mainly due to the lowest base figure in November last year. At the end of the year, Christmas or other vacations may have caused some recovery.

Downward inflation may ease the derogation of clothing consumption prices. Up until October, the continued increase in prices was the main driving force behind the sustained increase in retail sales. However, from the point of view of the sales volume of clothing, there was a serious divergence, and some of the categories had even negative growth. Take the sales data of key retailers in the country as an example. Since the high retail price in April 2011, the price decline has become more apparent. As of the end of October, the scissor spread between volume and price has increased from 9.20 percentage points at the end of the first quarter to 23.87 percentage points. However, with the gradual release of inflationary pressures and the factors of discounts, the clothing and clothing consumer price index in November also showed a turning point, falling slightly, and the decline in sales volume has also been correspondingly narrowed.

As the price of cotton is gradually adjusted back to the normal price, the decline in the production cost of the enterprise will cause adjustments in the factory price of the product. In particular, the price fluctuation of textiles at the front end of the industrial chain will become more sensitive. The ex-factory price index has been declining for seven consecutive months. The monthly price fell 4.94% month-on-month. Although price transmission has a process in the industry chain, the ex-factory price index for apparel, shoes, and hats, and the terminal retail price index for all categories are still relatively stable, but pressures have already emerged.

It is expected that the industry's price level will return to normal levels in 2012. For enterprises with price increases, the price increase will slow down, and for brands that are not competitive and have a lower market status, there may be a certain price drop.

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