After the Chinese New Year's Eve is passed, the gold ornaments will “rise their heads”

Last week, international gold prices rose continuously and hit a new high of three months, and gold jewelry prices also rose. Yesterday, the reporter visited some of the city's brand gold jewelry counter found that thousands of gold jewelry prices return to historical high prices, such as Chow Tai Fook, Luk Fook and other brands of gold jewelry are currently listed price is 436 yuan / gram, compared to the previous few days have risen by 10 grams per gram A few dollars.

Rising international gold prices hit a new high of three months last week. Expected impact of the Fed’s further easing measures, as well as the European debt crisis, there were no negative factors, spot gold prices have a three-month high. It is understood that in the past 3 months, the price of gold has been in the range of $1550-1600. However, from the recent beginning, the international market gold prices once again go the way, as of last Friday, the price of gold has risen to 1670 US dollars / ounce high. Yesterday, the price of gold opened at 1671.99 US dollars per ounce, the highest rose to 1676.77 US dollars / ounce. At the same time, spot silver reported $30.41 an ounce, hitting a new high in more than two months, and spot silver rose by as much as 8% a week.

Stimulated by the soaring price of international gold, the domestic gold price has risen again. The reporter learned from the major brand counters in our city that the price of gold jewelry in our city appeared “several jumps” last week. At present, thousands of gold jewelry has returned to a record high of more than 430 yuan per gram. The prices of gold ornaments from brands such as Chow Tai Fook and Luk Fook rose from 422 yuan per gram on Monday to 436 yuan per gram, up by more than a dozen yuan.

Sales of gold jewelry sales in the market rose higher However, last week coincided with the Chinese New Year holiday, merchants took the opportunity to work out activities, but also for the gold price rose cooling down. “The price of gold during the Tanabata was 436 yuan per gram, but we did activities, minus 30 yuan / gram, plus other activities, count it is very favorable." In Le Bin Department Store's Chow Tai Fook jewelry store, a salesperson told reporters that the price of Tanabata activities equivalent Down only 400 yuan / gram.

At Lebin Department Store's gold counter in China, a salesperson told the reporter that the original gold price was 408 yuan/g, and the price after the Tanabata activity was only 378 yuan/g. Because the price is relatively favorable, so many people come to buy.

At Golden Eagle Mall, the reporter saw prices of gold jewelry at various counters maintained at more than 430 yuan/g. The salesperson of Luk Fook Jewellery told the reporter that the current price of gold is 436 yuan/g, but during the Tanabata festival, the cost of 20 yuan/g can be reduced. During the Tanabata Festival, the profit margin of other businesses also reached 10 yuan -20 yuan/g. However, yesterday the activities of many businesses have ended, in contrast, gold jewelry prices have returned to high.

Although the price of gold rose continuously, it still could not stop the momentum of selling gold jewelry. Due to the double influence of the “Chinese Valentine's Day” festival and the continuous rise of international gold prices, the sales of gold jewelry have been increasing in the near future. A salesperson of a certain brand of gold jewelry told reporters that on the occasion of the “Tanabata” holiday season, sales of gold ornaments rose by more than 10%.

Reminding the price of gold to rise, investment must be cautious as gold prices and silver prices rise again, and it also reminds some investors of gold and silver bull market. Industry insiders remind investors that whether it is gold or silver, the recent rise is too rapid, and there may be a correction in the short-term. Investors should not chase after the short-term, and it is best to wait for buying opportunities when gold and silver prices fall.

At the same time, gold jewelry industry sources said that buying gold jewelry is not equivalent to gold investment. Because gold jewelry has the value of use and collection, it is a craft. Gold jewelry does not have the investment value in a general sense. Gold jewelry sold in shopping malls, the cost of which needs to increase freight, process fees, processing fees, etc., the price will often be on the basis of the raw material price premium of 20% to 30%. When realizing the recovery, it can only be treated according to the gold raw material. On the basis of raw material prices, the loss of refining wear, processing wear, etc. shall be deducted.

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