Recently, the fashion men's brand Abercrombie, in its official website opened the British fashion men's forum section. In an era of market economy where an endless stream of marketing means, whoever seize the initiative means to seize the business opportunities. No one ever expected all kinds of brands to act like a whirlwind to carry out all kinds of marketing through microblogging platform. As the leading brand of domestic fashion men, Abercrombie and Fitch men established the community forum at the right moment, providing a new idea for the marketing of the apparel brand. Fashion frontier, franchisee college, clothing industry exchange, life and leisure four main forum. They are also with clothing, male fashion, Selfie show; brand investment to join, physical store management; fashion design, flea markets; emotional world and many other sub-forums. Is just like a public fashion forum fashion, to contact the relationship between consumers and distributors, provides a great platform for exchange. Creating a clothing brand community is of great importance to loyalty to the apparel brand. On the one hand, it can provide consumers with interactive opportunities to utilize the characteristics of brand community to consolidate the relationship among community members. On the other hand, the brand community has built a solid wall between competitors and consumers, and once consumers have established a solid identity, they can have stronger brand loyalty than the average person, and brands that do not agree Produce some sense of disgust. Albert Parker community of the road can go further and further.
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