Under the normalization of the epidemic, national consumption is more willing to pay for health and quality of life. As an important participant in life, high-quality and cost-effective clothing has become the first choice of more people. In recent years, the Goliath women's clothing, which is the first to propose "\clothing fashion aesthetics", has been recognized by the market for its high-quality fabrics and super cost-effective pricing.
\ Clothing quality , improve repurchase
Goliya, with "global travel and \clothing" as its cultural foundation, has been exploring a good way of life since its establishment, and has been cultivating "\clothing quality" for 26 years to provide the market with high-value and cost-effective products. They believe that high quality does not mean expensive prices, and hope that consumers can buy high-quality clothing with a smaller proportion of expenditures, so that consumers can have more disposable income for their hobbies and improve their lives. quality.
In 2021, Goliath's new winter product was released, and it debuted the most valuable kilogram cashmere coat of this season.Kilogram cashmere is the highest combination of cashmere fabrics. 1 meter of fabric is about 1000g cashmere, and 1 coat requires about 6-8 adult goats. The amount of cashmere production throughout the year, describing the quality of this dress is approximately equivalent to wearing a natural paddock on the body, which is not an exaggeration. The heavy use of materials combined with the classic, outdated, age-free, and body-shaped design is known as the inheritable kilogram cashmere coat.
In addition to the wide application of expensive cashmere this season, high-end natural fabrics such as imported merino wool, silk wool, imported triacetate, heavy mulberry silk, and 90% white goose down are still the main products of the autumn and winter seasons, and technological fabrics and environmental protection have been added simultaneously. The proportion of fabrics, such as machine-washable wool, frees hands and time. In addition, the pattern-making team and design team led by international pattern masters bring classic and timeless high-end clothing to the consumer market.
It is worth mentioning that since the epidemic, Golia has insisted on continuously improving the quality, and on the basis of not increasing the price of goods, it has also given back to its members with a 20% off gratitude benefits. Do not put ambush in price, serve customers with good quality and good version, which is conducive to the market and also enhances consumers' goodwill and repurchase of the brand.
Insist on doing a good brand
Many clothing brands often expand new consumer markets by adding sub-brands to achieve business growth. However, Goliath adopts another marketing strategy-"persist in doing a good job of a brand."
During the epidemic, it was almost a trend of retail brand closings, and Goliya still opened the Green Field Star Trail Koala Dreamland theme Qianping store in the golden business districts across the country, and expanded the product line into the "five series", starting from the high-end \Clothing, comfortable commuting, trendy fashion to exquisite life, original IP, ceremonial capsule series, etc., covering consumer groups of different ages and different scenes. Themed stores attract entry into the store, and there are a wealth of sceneries to choose from, so that every customer who enters the store can find the clothing that belongs to his or her preference.
With 26 years of specializing in high-quality and high-cost performance, Goliath's \ clothing culture has gone out of the circle, and it has realized the long-tail effect of the repurchase of regular customers and the growth of new customers.
kaiyue , https://www.marketuniongroups.com