"Younike" women's brand adhering to the European "fashion, atmosphere, classics," but also into the East, "subtle, elegant." The 25-38 year-old urban fashion, intellectual white-collar new women as the central target consumer groups. Designers focus on human design, with "noble, sophisticated, simple" design style as the keynote, make full use of "simple and smooth lines, natural and simple material, fresh and elegant tone," to design simple classic, free and comfortable clothing .