Under the brand name of Guangzhou Pictorial Underwear Co., Ltd., Hanli Er underwear officially launched the new O2O business model on January 1, 2014 and became the first underwear brand in the underwear industry to enter the Internet market, leading the new trend of fashion shopping in the industry.
For more than 10 years, Han Lier underwear has always insisted on taking the unusual way, with a unique vision of the market, with a differentiated positioning of the business underwear shop, and quickly seize the market share of underwear, underwear brands become outstanding. In order to expand the market and increase the profits of the franchisees of the terminals, in 2014, Hanlim underwear decided to formally launch the O2O operating mode. This decision once again laid a leading position in the industry for Hanlor underwear.
What is the commercial value of the O2O model? What are the benefits to O2O operators? How to successfully operate O2O mode? Here with Hanier underwear to look at it.
Use O2O mode, unlimited expansion of business space
In order to expand market share, to help end the franchisee for more profitable sales, Han Cheryl underwear headquarters decided every Korean Cheryl underwear to join up shop stores a large-screen touch-screen machine, allow consumers to browse through the touch-screen machine underwear Products, Purchasing Guide can explain the product features from the side, this touch-screen machine will be all the products under the Han Lier underwear storage which, including the stock, the season, the month, and even foreshadowed next month new products. At the same time through the machine purchase orders, consumers also enjoy 20% discount, joined Han Lier underwear, a machine easily solve the problem of store space.
2, online and offline joint build 24 hours without closing the store
In order to create a better user experience for the vast number of consumers, Hanli Er underwear both online and offline channels, combined with their own ability to give consumers a better consumer experience: (1) online experience: to provide consumers with 24 hours Do not hit the store, consumers go anywhere without going out to buy Han Lier underwear through the Internet. (2) offline experience: the traditional terminal underwear stores become consumers try on the best place to experience.
Today, the daily orders of Hanlior O2O online mall over 400, bringing a lot of benefits to the South Korea Terminal franchisee, the reason why so successful, in the final analysis benefited from the O2O model.
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