Shopping mall customers do not like to take the line as a beggar?

There is a line in Zhao Benshan's sketch: the cat does not go straight depends on the mouse!

In the department store retail industry, there is also such a phenomenon of “straight line”: customers who visit shopping malls are increasingly disliked to go straight, which depends on what?

Those who are interested can find out that in the major shopping malls in Changchun, more and more brand counters have changed the traditional shape of the past, and they have begun to emphasize the curvilinear design of the shape.

In fact, this design is not only for the sake of beauty and outstanding personality, but also to cater to the habit of customers who do not like to go straight. International design masters have interpreted this: non-linear design is not only beautiful in appearance, but also the main role is to promote sales. When many objects appear in the human visual range, people's attention can not be concentrated, which can fully arouse the visual interest of consumers, often means running the order. The S-shaped or round design makes it easier for people to focus on one face. After staying on one side, the eye will jump or turn and see the other side of the product. This design can effectively prevent " Aesthetic fatigue, increase the probability of sales of goods.

Not only did the counter shape begin to try not to go straight, but some merchants began to walk in the local design of the store. A shopping mall in Chuncheng designed the sporting goods city into a stadium. The customers walked on the “runway”. On both sides of the “runway” were the products of various brands. Walking along the “runway”, walking and moving, and “Liuyuan Huaming another village” The joy of euphoria will emerge from time to time.

"The cat does not go straight depends on the mouse!" This seemingly funny word contains the principles of business. The times are changing, aesthetics are changing, and consumer demand is changing. In a changing world, the competition is the speed at which manufacturers adapt to change. It is quite easy for a cat to walk without going straight, depending on the trajectory of the mouse. What is different from this is that people's thinking always likes to think about problems along a straight line. Without a straight line, the results of innovative thinking are enormous.

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