Shang Kunyi This is the right way to open the trend of the forefront 丨 China International Fashion Week 18AW

Fashion Union is still creative, and the entire show is like an enjoyable fashion experience shopping. Trendy information screens, trendy brand-like clothing, crates scattered in the audience, shopping bags, handsome men and women, fashionistas, and international designer works were jointly released, all of which imply that Shang Kunqi as a global fashion aesthetics idea. The district not only satisfies the space requirements of designers, but also integrates the experience of fashion display and release, and the experience of the showroom new retail model, into an important part of Shangkunlan's fashion industry chain.

At the joint press conference of Shang Kunyi's international designers, four cutting-edge designers have burst into fashion and their work has been eye-opening. Even those fashion talents who only buy international luxury brands have been circulated.

The information center of the R&D platform fully integrates international first-line fashion information and provides designers with the most cutting-edge fashion trends in the form of IP sharing. All kinds of surface auxiliary materials center, fast and efficient response, to provide more suitable raw materials for designers in the park. The Proofing Center reached a cooperation with Ms. Ando's version of the studio, which cooperated with international top brands such as TSI of Japan and DIOR of France, helping designers to place their creative drawings accurately in the production of prototypes and bulk goods.

Designers can cooperate with Shang Kunyu to concentrate on design. After integrating more than 1,000 flexible supply chains, Shang Kunyi's designer's ideas have entered the platform, and detailed operations such as prototype design, fabric selection, sales channels, marketing affairs, and even clothing, clothing, housing, etc., can be safely handed over to Shang Kunyi. . Shang Kun’s comprehensive industrial chain and service system can help designers greatly shorten the road to sublimation of Chinese original fashion brands from concept to market sales.

Four designers full creative

Four international designer brands from China, Thailand, and South Korea jointly announced the creation of Shang Kunyi's international designers at 751D·PARK Fashion Design Plaza.

The four designers were fully creative, and they gave brilliant performances to the grand gathering of cultural industries in the China Fashion Week with a fantastic catwalk.

Chicco Mao graduated from the clothing design department of the MARANGONI Clothing Academy in Milan. He is the founder of the CHICCO MAO brand. His works are loved by first-line stars such as Angelababy, Liu Shishi, Zhao Liying, Liu Tao, and Sun Hao. In this runway show, his works will be a perfect blend of Western and Eastern aesthetics, both practical wear and stylish dual characteristics, cutting, totem and futuristic design elements are full of avant-garde energy to break free.

PHOEBE MINLI, who served several well-known women's brands, worked as a design director, studied Europe for many years, and was deeply influenced by European art culture and fashion aesthetics. The catwalk work embraces the feelings and attitudes of the free souls of urban women, outstanding design details and fabric design, and the philosophy of independent dress with personality and connotation.

TK Thongprasert, the founder and designer of the Thai brand sculpture, graduated from the Royal Academy of Fine Arts in Antwerp, a prestigious institution of higher education in Europe. He has won UPR Fashion Awards, Louis Awards and other fashion industry awards. Because of his architectural background, traces of architecture can often be seen in his works, and he has created a very high sense of brand recognition.

Dongho Ha, the founder of Korean brand SWBD, is committed to blending differences between different styles. In his design, gender and age are no longer the boundaries of consumer differentiation. This trans-gender design is comfortable and natural.

Whether Fashion Week is a success or not, the catwalk is just the beginning. After the model finishes the T stage, attracting the attention of authoritative industry figures and the media, how much customer recognition is the key. The charm of Shang Kunjun is not only in the park itself, but also in the value creation of operations. Shangkunyi Park is equipped with a thematic large-scale buyer centralized collection center, which includes three major systems, namely the collection shop, professional market, and e-commerce platform, which can help designers achieve the fashion output of the matching of garments, buyer-collection, ordering, and scheduling.

Based on the main battlefield of global fashion consumption, backed by the international metropolis Beijing, relying on the successful operation experience of Shangkun 20 years in the fashion industry and the planning and development of the fashionable aesthetics park, it is expected that the Chinese fashion will bloom on the world stage and step out of the fashion designing country. .

Shang Kunyi, the global creative aesthetics creative district, is located in the bridgehead of the Beijing-Tianjin-Hebei world urban agglomeration. It is affiliated to Zhonggucun Science Park Pinggu Park and is a large-scale fashion creative eco-industrial park integrating international fashion industry operations. Relying on 20 years of fashion industry operation resources, we will create “Nine Centers” covering global information center, full-face materials and accessories centers, and international advanced proofing centers to create a complete eco-friendly platform for the fashion economy and the entire industrial chain to provide the Chinese fashion industry with a global presence. Strong hardware and software support.

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