Luxury Burberry Aims China's Internet Platform In April

Burberry Group PLC Burberry opened its largest flagship store in Asia Pacific in Shanghai this month. Tmall Stores should be part of the plan. Some people are not optimistic about such cooperation, because as Coach has worked with Taobao, then rushed out of the shop. Do not know if Burberry can pass the test of fashion!

British traditional luxury brand Burberry Group PLC Burberry officially entered the Chinese famous B2C platform Tmall Tmall in April 2014. Tmall subsequently announced the news through Sina Weibo, but Burberry Group PLC is now on the official Weibo. Not yet indicated.

Burberry Group PLC Burberry opened its largest flagship store in Asia Pacific in Shanghai this month. Tmall Stores should be part of the plan. Some people are not optimistic about such cooperation, because as Coach has worked with Taobao, then rushed out of the shop. Do not know if Burberry can pass the test of fashion!

Today, Tmall has gathered a lot of international big names. Unisex, GUESS, Roxy, Forever21, IT, and other tidal brands do not say anything. We look for some international brands that are a little low-key to see how many treasures can be found. .

Chanel, also an international brand, has its own store on Tmall. Chanel, with its pervasive popularity and classic perpetual creed, has long since turned its sights on the Chinese market and online platforms.

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