Want to achieve a brand important, or make more money important, for the founder of Gu Ge , do a good job of this brand, do a good job in product quality from 2001 to now has been the business objectives. Brand connection products, is the product gives the first impression, see this product to think of this brand Guge, product and consumer conducive to the exchange, is the design concept carried on the brand. Gugu achievements of the brand, even if the loss of earnings earned how incredible, but also to hold the quality level.
Understand apparel companies are aware of the operation, although the franchisee to expand the market reputation, but to increase the value of corporate assets, but instead wholesale agents in return for more lucrative profits. However, Gu Ge is the name of the brand to give up the high profits, with the most dedicated heart brand management. In order to increase more franchisees, Gu Ge did not hesitate to pressure the profits to the capital preservation state, and even each franchisee will appear to lose one's interests. However, after spending the toughest years ago, the Guggen brand now Business began to harvest applause.
Not every enterprise dares to do the "loss making and drinking" brand management, through joining agents to achieve brand market encroachment, so that the brand concept deep into the hearts of consumers, seemingly at a loss of trading finally become a generous Gu Ge. All along, Gu Ge have confidence in the quality of the product, by the various stages of the wholesale business like, but just making money is not the purpose of Gu Ge, bigger and better brand is Gu Ge expected.
Commercialization of the brand, brand promotion business philosophy, the concept of promoting the brand consumer, it is easy for many companies to develop the brand to ignore, the first good product, and then brand management, even if the loss of profits and some people are willing to pay.
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