rneliani (Clériani) recently opened its second store in Beijing at Beijing Lufthansa Friendship Shopping Mall. FernandaEvangelista, chief operating officer of Corneliani China, personally attended the opening ceremony of the new store. Corneliani Casual Shop Like all the finest clothing, Corneliani also offers its customers specialized tailor-made services. Commenting on whether the company launched a tailor-made service in response to the economic crisis, Fernanda Evangelista explained: "Corneliani has been engaged in custom service for 15 years, and we have more editions than any other apparel brand For different customers, and in the Italian factory for stereotypes production; On the other hand, Corneliani has a dedicated design team and specialized fabric suppliers, will be customized according to customer's request to make it more personalized "It is understood that Corneliani tailor-made process is different from the traditional" tailor-made, like, cut sample, try on, complete "process. Customers can choose their favorite suit version, the experienced tailor for the customer to accurately measure the body, all the stature data will be entered into the computer transmission to Italy. The tailor will adjust the existing version according to the customer's stature data, from fabric to finished product, it takes about 45 days. Finally, the customer through try on, you can let the tailor for details of the changes. Corneliani customers will be digitized management and maintenance, the customer's stature data in the first entry saved, according to the customer's body shape changes in a timely manner to prepare for the next call. Founded in the 1930s in Mantova, Italy, Corneliani is a pioneer in the production of men's apparel in Italy. Known for its unique tailoring and craftsmanship, Corneliani consists mainly of ready-made garments and custom two-part products, including suits, shirts, ties, knits, scarves, shoes and leather accessories. Corneliani products are marketed in Italy, Europe, the Americas and Asia and have a worldwide sales network with export sales now reaching 65% of total sales. According to FernandaEvangelista introduced Corneliani into China relatively late, mainly due to their own resources and other issues, the first consideration is the European and American markets. Only then opened a store in China. It is reported that Corneliani has been in Hangzhou, Shanghai, Wuhan, Beijing, Hefei, opened a number of brand stores, and is constantly expanding its potential sales network. FernandaEvangelista said: "Corneliani in the market place will choose the strategically located in the luxury of the city's streets. Hangzhou is the preferred brand because the brand's first distributor in China is headquartered in Hangzhou, and Hangzhou has a certain luxury brand Spending power, famous street, a lot of international brands gathered in the kind of atmosphere is very rare. "In April this year, Corneliani Beijing's first flagship store officially opened in Campbell. In less than six months, Corneliani opened its second store in Beijing Lufthansa Department Store. In response, FernandaEvangelista said Beijing Lufthansa Friends Shopping Mall has a fixed customer base for consumer suits, is a good sales platform. Although Corneliani Lufthansa store relatively small size, but in market development has great potential.