On March 26, 2013, the 21st China International Apparel & Accessories Fair (CHIC2013) opened at China International Exhibition Center and many apparel brands from home and abroad came on stage. Among them, the cutting-edge fashion brand from Wenzhou, Zhejiang Province - MARIA VITTORIA to simple, atmospheric, stylish pavilion style won the attention of many visitors. As its products, the pavilion adheres to the classic black and white style in Milan, Italy, highlighting the brand concept of "Nature, Affinity and Culture" as a whole and the style of "simplicity, sophistication and elegance". An interview with Tan Jingli, MARIA VITTORIA, was conducted by China Belle Network correspondent.
MARIA VITTORIA Manager Tan and beauty network reporter face to face
Beauty Network Reporter: MARIA VITTORIA is the first time to participate in China International Clothing & Accessories Fair (CHIC)?
Manager Tan: This is the first time that our brand has participated in the Beijing International Exhibition (China International Clothing & Accessories Fair).
Beauty Network Reporter: What brand hope this show achieved what effect?
Manager Tan: For the first time, we want to let more people know MARIA VITTORIA, enhance brand awareness, take brand promotion as the first task of this exhibition, and later we will join China Merchants as Another important part of brand development.
Beauty Network Reporter: In the increasingly competitive apparel market circumstances, our brand has what competitive advantage?
Manager Tan: I think no matter men's or women's brand brand, the refinement is very important, both the brand refinement, product refinement or consumer group refinement. We MARIA VITTORIA is actively working on the brand and its management of the elder brother part of the refinement to obtain consumer product style, the product cost-effective recognition.
Beauty Network Reporter: In addition to the promotion of the show, we also took what brand promotion approach?
Tan manager: At present, our brand is still in the development stage, mainly through the exhibition and consumer groups to drive the brand to achieve the effect of the latter part of the brand after the development of stability, a large number of investment in the case of joining, will take more promotional channels to promote Expand brand awareness.
Beauty Network Reporter: MARIA VITTORIA2013 main products of autumn and winter style is suitable for photography?
Manager Tan: Our autumn / winter 2013 clothing is mainly based on the combination of fashion, leisure, nature and elegance. I believe it will be endorsed by many consumers.
Beauty Network Reporter: I believe there are many dealers and are very concerned about your brand in the next two or three years of a development plan, can you briefly introduce?
Manager Tan: We plan to gradually improve the company's hardware and software facilities in 2013 to promote better, faster and more long-term brand development. 2014 - 2015 will be a large-scale investment to join, when we will consider more ways to improve the visibility of our brand.
Beauty Network Reporter: Finally, the majority of our dealers and let us say a few words!
Manager Tan: Our team is still under construction and can not do without any of them. As long as we unite, do things in a down-to-earth manner, I believe our brand will be getting better and better.
Beauty Network Reporter: Yes, thank you, Manager Tan busy schedule to accept our interview, I hope MARIA VITTORIA in this exhibition a complete success!
Manager Tan: OK, thanks ~!
MARIA VITTORIA Manager Tan and Li network reporter interviewed after a photo
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