High-end baby brand i-baby Unmasked Funny Face mystery

i-baby, a premium baby brand, has consistently launched five major product lines each year for spring, summer, autumn, and winter, setting trends in the baby clothing industry. This year, the brand will reveal its five new autumn and winter collections—“Dream Afternoon Tea,” “African Animals,” “Country Teddy Bear,” “Fantasy Adventurer,” and “Funny Face”—at the 2010 CBME Pregnant Baby Show, which opened on July 22nd. As a top-tier maternal and child brand in China’s high-end market, i-baby is embracing a new retail model by participating in the “World Famous Maternal and Child Living Museum.” At the exhibition, i-baby’s pavilion will be transformed into an English fairy-tale castle, showcasing the five seasonal collections. The brand also aims to attract high-end importers from Europe and the U.S., who are interested in pregnant and infant products. The design of i-baby’s products is led by Bridget Kelly, former design director at the U.S. baby brand PBK, alongside Italian visual master Claudia and U.S. Gap exhibition director Bill. Together, they have created a visual identity that highlights the brand’s childlike and pure British style. Rooted in the cultural philosophy of “the best in the world, only for you,” i-baby strives to help Chinese mothers and babies build a safer, healthier, and more elegant lifestyle. With the vision of “every city needs an i-baby World Famous Maternal and Child Living Museum,” the brand continues to enhance its image and expand its market presence. It is reported that i-baby, which is growing rapidly, will host its first Shanghai Baby Industry Summit this fall. The 2010 CBME Baby Show, held at the Shanghai International Expo Center, is Asia’s largest exhibition dedicated to children’s, infant, and maternity products. It covers a wide range of categories, including children’s wear, baby clothes, toys, pregnancy and infant products, baby food, and more.

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