Guangzhou International Garment Exhibition and Trade Center Grand Opening of Ouhan Clothing Boutique Museum

Piloting a New Landmark in Liuhua Commercial Area, Creating a New Era of the Fashion Industry

On the morning of July 13, 2012, the South Plaza of the Guangzhou International Apparel Trade and Exhibition Center buzzed with joy and enthusiasm. The majestic opening scene and the elegant court sleeveless dance kicked off the event. Attendance of the event included Guangzhou City, Yuexiu District, Chengtou Group, Guangbai Group's leaders and nearly 400 guests from all walks of life. This again triggered the focus of Liuhua Garment Business Circle.

The Guangzhou International Apparel Trade and Exhibition Center (FTC) was developed under the leadership of Guangbai Group, a leading Guangzhou-based business leader. It inherited the history and culture of the former Canton Fair Liuhua Exhibition Hall and invested heavily in transformation and upgrading in accordance with the requirements of the modern professional market. Guangzhou International Fashion Trade Center (FTC) integrates trade, display, design, marketing, and information into one, and is dedicated to becoming a model for the promotion and transformation of the garment market, a clothing brand incubation base, and a global fashion apparel procurement center.

A major brand incubator promoting the innovation and upgrading of the apparel industry

Experts pointed out that China's garment industry is in the key period of industrial adjustment and industrial upgrading. As the circulation chain of the industrial chain, it plays an important role in promoting the transformation and upgrading of the garment industry. The Guangzhou International Apparel Exhibition Center emerged as the occasion for a major task to promote the transformation and upgrading of the Liuhua Apparel Business District and promote the construction of Guangzhou City as a “National Center City”, “International Business Center” and “International Fashion Capital” , seize the opportunity of upgrading the apparel industry, make full use of Liuhua Exhibition Hall's heavy historical and cultural accumulation, give full play to the traditional trading advantages of the Liuhua Shopping District clothing market, and innovate a new model of “discovery and trade dual drive” through brand design and display. Retail terminal services, e-commerce and internationalized service packages are dedicated to creating an international trade and trade platform for apparel industry brands that integrates business, exhibition and general clothing.

At the scene, the reporter saw that the European and Korean clothing boutique museum brought together European and Korean designer brands and international fashion brands, and four other industry organizations, international brand property management, finance, and catering establishments were stationed one after another, highlighting the apparel industry and fashion. The high recognition of the positioning of Guangzhou International Apparel Trade and Exhibition Center will lay a solid foundation for Guangzhou International Garment Exhibition and Trade Center to become a model of brand incubator base and transformation and upgrading.

According to briefings, with the continuous construction and operation of major venues, Guangzhou International Apparel Trade Center (FTC) will focus on integrating international and domestic mid-to-high end apparel fashion resources, improving innovation, brand cultivation, marketing and promotion systems, and financial and property management. E-commerce and other supporting functions, strengthen the introduction of the world's top brands, expand the foreign exchange and cooperation space of the apparel industry, and lead the Chinese clothing brand to the international clothing stage.

Inheritance and fusion of historical and commercial values

The Canton Fair was founded in the spring of 1957 and is a comprehensive international trade event in China with the longest history, highest level, largest scale, most complete product categories, the largest number of merchants, and the best transaction results. It has long been regarded as China’s foreign trade. Barometer and wind vane. At the opening ceremony, the organizer demonstrated the glory of Liuhuaguan Canton Fair with the video “Brilliant Reproduction”. As the years passed, the FTC inherited the responsibility of creating brilliant achievements. Butterfly became a brand-incubating dream factory, and was a business supported by the municipal and district governments. Business card project.

Liuhua Pavilion has precipitated the “China's First Exhibition” in the past 34 years – the influence and value of the Canton Fair. It is one of the signs and commercial focus of the Liuhua Shopping District. It is no longer just a trading venue, but also remembers success. Emotional spiritual home.

“We undertake not only a commercial project, but also a responsibility for history, the present, and the future, shouldering the mission of continuing the Canton Fair from glory to glory, inheriting the history of commerce, promoting Shangdu culture, and innovating the business spirit. Leading the development of the business district will be the soul of our project, and 'integrity, innovation, and win-win' is the spirit of Guangzhou International Apparel Trade and Exhibition Center.” said Mr. Zhen Zhenying, Chairman of Guangbai Group.

The rise of landmarks Ouhan boutique museum leads the industry trend

The prestigious Guangzhou International Apparel Trade and Exhibition Center, the Korea-Korea Apparel Boutique, has attracted a large number of brands before its official opening, such as the domestic fashion brands COCO, Bora Bora, Anya, and 2, Seven, Hamahama, TT, and Card. More than one hundred domestic and foreign apparel brands, including HAPPY CHANCE, D.Asleey, FRANCO, Very, and ARIA, etc., have created a new impetus for the development of the clothing wholesale market in Liuhua Shopping District; its business model is for domestic The breakthrough of the traditional professional wholesale market model led the Liuhua Business Circle to sprint from the collection and distribution function of a single apparel product to the pursuit of more added value in design, innovation and branding.

With the display of high-end clothing brands, brand orders, and agency agents, e-commerce and retail sales, the European and Korean clothing boutiques have introduced fashion brand operating agencies, brought together domestic and foreign fashion elite brands, and boosted the upgrading and transformation of the garment industry. Following the opening of the European and Korean clothing boutiques, the Guangzhou International Garment Trade and Exhibition Center will fully promote the construction of the business district. At the end of August, it will continue to introduce the Thirteen-Line Style Hall, Women's Fashion Pavilion, and Foreign Trade Order Pavilion to continuously improve the product layout. In addition to regular commercial trade, the Guangzhou International Apparel Trade and Exhibition Center will also incorporate all relevant business aspects of the clothing industry upstream and downstream, such as the establishment of a special copyright trading center to provide designers with a place for clothing display and copyright transactions; Media resources, the establishment of a fashion news release center, to cultivate Guangzhou International Garment Trade and Exhibition Center international fashion right to speak, effectively promote and enhance the overall brand image. Due to the frequent exchanges between Canton Fair and foreign countries, Guangzhou International Apparel Trade and Exhibition Center also invites fashion industry designers associations from all over the world to participate in international fashion publishing and exchanges, promote famous designers and designer brands at home and abroad to enter the fashion platform, thus realizing FTC. It has become an international platform for the comprehensive transformation and upgrading of Chinese fashion enterprises.

In addition, professional and complete supporting facilities are the strong added value of the brand's presence in the Guangzhou International Garment Trade and Exhibition Center. The only real estate property service company, CBRE (CB Richard Ellis), among Fortune 500 companies, has a strong presence and provides internationalized management services. It has established a strategic partnership with the business department of the Guangdong Provincial Branch of ICBC to provide financing and guarantee services for merchants; The independent studio of the division provides design consulting and consulting services; the international standardization of logistics services breaks down industry boundaries and creates a smooth logistics service environment for merchants with cross-border thinking. Guangzhou International Apparel Exhibition and Trade Center regards unified logistics management as a property management. Institutional implementation; an innovative business model driven by the dual drive of physical stores and online stores, Guangzhou International Apparel Exhibition and Trade Center grasps the opportunity of e-commerce; international catering facilities, bringing together well-known international mainstream chain catering and service providers, with a total area of ​​15,000 In terms of square meters, all supporting facilities are suitable for international standards, allowing guests all over the world to enjoy business trips.

Reasonable business layout, perfect commercial facilities and huge market capacity allow Guangzhou International Apparel Trade and Exhibition Center to become a commercial landmark and market leader in Guangzhou, becoming an internationalized and high standard for adapting to the future strategic upgrade of the garment industry and the development of the market. The multi-functional clothing exhibition and trade center will lead the upgrade and development of China's fashion industry and its prosperity.

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Guangzhou International Fashion Show Center:

Brand incubator operation flow chart

(I) Focus on brand incubation to provide customers with high-end all-round brand services

Guangzhou International Apparel Exhibition and Trade Center, starting from adapting to brand operation requirements and mastering the law of brand development, strives to create a branded systemic operation model combining the current status of the Chinese apparel brand consumer market with the current status of China's garment enterprises, which is mainly embodied in four major functions: It is a theoretical innovation function; the second is the R&D design function; the third is the brand display promotion function; and the fourth is the fund support function. Give full play to the leadership of the market, support the development of the brand, and promote the development of China's garment industry towards China's design and creation in China.

-- Brand Operations Center. Helping resident enterprises to upgrade and transform, establish a "brand operation system", and quickly establish sales channels in China. For the majority of companies to build Chinese fashion brands to provide brand design planning, brand terminal management, brand operations management and other comprehensive training services, the real meaning of quenching a well-known brand. The establishment of Guangzhou International Apparel Trade and Exhibition Center has become a platform for the upgrade and transformation of Chinese fashion brands.

- International designer club. Introduce international and domestic outstanding designers to build the core foundation for the operation of fashion brands, create an information platform for international apparel fashion trends, and invite designers to come in and go out, providing think tanks and consulting for the brand's R&D.

- International Popular Information Research Office. Gathering the power of global fashion, Guangzhou International Apparel Exhibition and Trade Center has become the birthplace of international fashion information. It has mastered the right of fashion information and laid the foundation for Guangzhou to become the world’s sixth-largest fashion after Paris, Milan, London, Tokyo and New York’s fashion capital. The core foundation of fashion is the trend indicator of fashion trends.

- Designer's studio and copyright trading center. The aim of full support for the introduction of designers' studios is to establish a service platform for apparel design of Guangzhou International Apparel Trade and Exhibition Center, and to provide creative design services and copyright transactions for the majority of merchants and buyers through the encouragement of designer intensive stores to achieve design results. Benefits conversion.

- Fashion News Center. A multi-dimensional fashion news center was set up to assemble modern media such as television, print media, and online microblogging circles to disseminate the most cutting-edge and popular fashion information to the world, and to create the right of Guangzhou International Apparel Trade and Exhibition Center on the international fashion stage.

(II) Taking cultural heritage as a commanding point and boosting the global radiation of fashion culture and brand culture

Guangzhou International Garment Exhibition and Trade Center inherits the profound cultural heritage and international influence of Guanghan Fair. It has created a new era of fashion industry, established an integrated innovation system for fashion apparel modern industry chain, and innovated the business platform of the garment industry.

——To gather world fashion brands. Through a comprehensive selection of brand awareness, reputation, and integrity from a variety of brands, the company is determined to be a fashion brand and is determined to build its brand area into a trade display platform for international brands to enter the Chinese market and domestic brands to reach the international market.

- Create a fashion publishing center. The Fashion Distribution Center was transformed from the former Sino-Soviet Friendship Building, one of the eight largest red buildings in China. Based on the original architectural style, it is equipped with large T-stages and various cutting-edge technology performance equipment. Regularly hold international fashion week, international fashion trend release, well-known brand release, summit forum, various fashion design competitions, popular information and other industry activities, become the center of Chinese fashion culture experience, and create international fashion right to speak.

—— Fashion trend apparel business district. According to the requirements of the modern international trade center, it not only reflects the comfort and trend of modern shopping, but also carries the heavy culture of Liuhua Exhibition Hall. It creates a pleasant and atmospheric business environment and enhances the brand's noble and beautiful charm. It has meticulously created 13 halls, fashionable clothing centers, and foreign trade orders halls, enabling the Guangzhou International Garment Exhibition and Trade Center to cover a wide range of formats and complete varieties to meet the needs of different customers.

(III) Taking the brand growth and development genes as the entry point to create a modern and innovative commercial operation platform.

The Guangzhou International Apparel Trade and Exhibition Center has changed its traditional professional market management style to a single trade. Its operating carrier is mainly physical stores. The transaction model is based on the original “three currents” (cash, on-site, and spot), and is dedicated to building a value-added business. Service and continuous development of the operating system.

- Trade and exhibition dual drive. Guangzhou International Garment Exhibition and Trade Center continued to write the brilliance of China's first exhibition, created a precedent for China's professional market, set up a conference and exhibition area, and held a professional and distinctive global professional procurement exhibition, brand dealers and dealer matchmaking meetings throughout the year.

- Physical and online dual drive. Guangzhou International Garment Trade and Exhibition Center has a large number of well-known brand stores, which is a guarantee of consumer confidence. With huge industrial advantages, the company will open up online shops for merchants, improve the seamless connection between the tangible and intangible markets, and instantly communicate global information dynamics. Sources will inspire brand innovation. We are studying the use of successful examples of domestic and foreign e-commerce to discuss cooperation with e-commerce companies.

- "Five unifications." Unified functional planning, unified service management, unified financial support, unified management team, and unified supporting services. We will use scale advantages, integrate resources, and provide world-class management services to provide first-class business environment, logistics, one-stop settlement and investment and financing services, and catering services. It is the establishment of the Guangzhou International Garment Exhibition and Trade Center to establish a modern fashion apparel industry chain. The basic guarantee of integrated innovation system platform.