Gao Yixiang and Martin Kemer attend HUGO BOSS flagship store event

Gao Yixiang and Martin Kemer attend HUGO BOSS flagship store event

HUGO BOSS Group, one of the leaders in the world's high-end luxury goods market, has always been committed to the support of the world's sports events. This year, it will once again make every effort to sponsor the 2013 BMW BMW Masters to be held in Shanghai. To this end, HUGO BOSS has invited sponsorship of the brand since 2011. Martin Kaymer, a world-class golfer from Germany who came to Shanghai to participate in the event, arrived at HUGO BOSS on the evening of October 22nd. Shanghai Yip Mall's flagship store of EIPM meets and shares experiences with Chinese fans. At the same time, it shares the experience of playing with the high-ball enthusiast Gao Yixiang, a famous movie star in Taiwan, as well as the constant pursuit of success.

Martin Kaymer was born in Düsseldorf, Germany on December 28, 1984. Since winning the first European Tour Champion at the Abu Dhabi Championships in 2008, he has become a European professional golf tour. One of the hottest players in the game and won many impressive records. In 2013, Kemer and his European teammate won the Laureus World Sports Award “Best Team of the Year Award” for their Ryder Cup championship.

Gao Yixiang, a well-known movie star in Taiwan, is not only a golf enthusiast but also a devoted fan of Martin Kemer. He is here to cheer for Martin Kemer. In the meeting, Gao Yixiang and the invited guests signed the golf ball on the golf course with good wishes and wished him excellent results in the next game. When it comes to the road to success in their respective fields, the two unanimously mentioned the importance of relentless pursuit of goals, and the definition of success is not immutable, and this coincides with the concept that BOSS has always advocated.

The brand-new HUGO BOSS flagship store on the first floor of the IAPM shopping mall in Shanghai’s EIPM stores spans two floors and covers an area of ​​more than 500 square meters. The new design concept in the store has created a more comfortable customer experience space. On the night of the event, the model also showcased the BOSS women's collection with the theme of "conceptual luxury" in the new season, showing women's elegance and noble temperament. In the men's display area of ​​the BOSS store, the new series is more advanced than modern methods, allowing traditional production techniques to be upgraded to reinterpret modern classics. What is more worth mentioning is that the HUGO men's series this season is the first appearance in China. The 2013 “Watching Me with Fashion” HUGO men's collection is the focus of attention in the fashion industry. It looks like conflicting materials and lines but creates a unique style with eclectic creativity, highlighting the avant-garde self and being different.

At the event, Martin Kemer also personally signed signatures for golf enthusiasts and brand lovers to spend the evening with their guests.

Gao Yixiang and Martin Kemer attend HUGO BOSS flagship store event

Gao Yixiang and Martin Kemer attend HUGO BOSS flagship store event