Disney's Guangzhou Subway Sets Stores Impact on Agents of Existing Paradise Products

　 Industry insiders said Disney’s move will impact dealers of existing park products

Hong Kong Disneyland executive vice president and chief executive officer, An wise, came to Guangzhou yesterday to promote the "Disney Spring Festival" series of celebration activities and the 2007 annual annual tour plan.


　 On the same day, An wise also visited the Hong Kong Disneyland store located in the Tian Gang Gang Ding subway station. Paradise revealed that this is another attempt by Hong Kong Disney in addition to online booking, travel agency distribution and on-site ticket purchase. Industry insiders said that Disney's move will have an impact on existing park product agents.

There is "Disney" in the subway station

At the new Tianhe Gangding subway station, Disneyland stores are dazzling: deep purple sky, white twinkling stars, and distinctive Disneyland English logo. All this is very much in line with the image of Disneyland - wonderful and magical. The layout of the shop is also very special. A large poster promotion, Disney's famous badges, souvenirs, etc. create a boutique more like a boutique, and even Disneyland hotel accommodation supplies such as slippers and other products with a strong fairy tale color . The same Disney "specialty store" has 10 other subway stations in Guangzhou. The new concept is proposed by China Travel Easy Travel Service Co., Ltd. It currently represents approximately 1/3 of Hong Kong Disneyland's ticketing and room products in southern China. The company’s general manager, Li Xiaoming, revealed that relying on the “Disney” brand will have a stronger, more direct and faster impact on consumers. At present, there are about 10 exclusive Disney stores on the subway. In addition, about 10 "TRAVOO" city booking network subway stores sell Disneyland products. He introduced that 10 specialty stores are open for less than 2 weeks and receive calls from citizens every day. On average, there are more than 1,000 telephone calls per day. "Obviously more than before, we are considering increasing telephone seats!" The list shows that during the Spring Festival Individual bookings have already been reflected. Yesterday, we received the first single-team business in a specialty store. --- On February 9, 200 people went to Disneyland for a two-day gardening event. The column also stated that the prices of the products sold in the stores are the same as the prices provided by conventional travel agencies, and the products are also in line with the needs of the market, with no special additions. “We found that customers who buy tickets more like to pick up tickets at stores, so we adopt this sales model.” Mr. Lu Bingsong, vice president of public affairs at Disneyland, revealed to reporters, “The stores are set up in the subway. The ticket is convenient for the guest. If the guest has not been to Disney, he does not know what the park is like. Now that he has a special shop, the whole park is more specific to the guests."

Will impact the travel agency market

However, the opening of the Hong Kong Disney Store in the Guangzhou Metro has caused an uproar in the travel industry. In the interview, An wise repeatedly emphasized the close relationship between travel agencies and amusement parks. He introduced that 5.2 million tourists had entered the park in the past year, of which 40% were domestic guests, among which 60% were customers who depended on travel agencies to purchase tickets and make reservations, that is, more than 1.2 million mainland tourists entered the park through travel agencies, and in southern China, The guests account for 20% to 25%. In January this year, mainland tourists entering the park accounted for over 50% of the total. However, Disney's approach does not necessarily make the industry satisfied: because Disney revealed that Disney is the first time selling Paradise products in the subway, Guangzhou will now be the first pilot. The park will consider whether to expand this model and use it in other major cities in the Mainland based on the recent public response. In the interview, the person in charge of a number of travel agencies in the city stated that if Disney directly collects customers, it will have an impact on the existing market. According to the person in charge of Guangdong Hong Kong and Macau’s Taiwan Affairs Department, the current travel agency’s Hong Kong tour business is more than 50% related to Disneyland. Among them, over 70% of the guests booked tickets and rooms through Guangdong International Travel Service; the club launched since the opening of the park. The "Family Package" has also been welcomed by the public, especially since December. "Our Disney products have a situation similar to last year's Spring Festival, which was in short supply." He said that if Disney takes such a sales approach, it is undeniable that it will have a huge impact on the existing agency market.