"Beauty Bailian, beautiful people" brings French exquisite art life show

The unique culture and romance of the French nation have given birth to France’s unique artistic treasures. The Palace of Versailles, the Louvre, the Eiffel Tower, the Pompidou Cultural Centre, the sculptures of Rodin, and Chanel perfumes, Yves Saint Laurent and Other masterpieces make the world understand what is imagination; Bordeaux wines, rococo style artworks, Sweet chocolate, elegant and delicate bedding, exquisite fashion watches, and lively and sleek Jewelry make people fully feel the ingenuity, love, exquisiteness and grace of the French producers that have infiltrated them. The "Belle Splendid Brilliance, the splendid people", jointly organized by the Consulate General of France in Shanghai and Bailian Group, the Bailian Group French Goods Festival was grandly opened on December 22nd in the Xujiahui Oriental Plaza. Ms. Christine Lagarde, Minister of Trade and Trade of France, and Mr. Ladsous, French ambassador to China, visited the site and cut ribbons with the leaders of Shanghai Brilliance Group Xue Quanrong and the deputy director of Economic Committee Zhang Xinsheng and other relevant Shanghai municipal officials.

The French festival exhibiting brand has a long history and profound background, mainly distributed in home decoration (including porcelain and crystal products, etc.), clothing accessories, jewelry, textiles, candy chocolate, wine, biscuits, gifts and other categories. Among them, the vast majority of brands appeared for the first time in the Chinese market. The high-end brands Lanvin and Nina Ricci, which Chinese consumers are familiar with, are the first to bring jewelry products to meet Chinese consumers for the first time.

At that time, consumers can enjoy and purchase these high-quality lifestyles in France in the Bailian Group's First Eight Companions, Xujiahui Dongfang Commercial Building, Hongqiao Friendship Shopping Center, Century Lianhua, Lianhua Supermarket and Hualian Jimaisheng. commodity.

This grand meeting is a combination of Bailian Group's network resources advantages and French commodity resources advantages. Through the activities, it will lay a good foundation for the long-term cooperation between the French Consulate General in Shanghai, the French manufacturer, and Bailian Group.

Some product introductions:

Ceramic products:

In the West, the relationship between France and ceramics dates back to ancient times. To this day, France is still the world’s largest producer and exporter of ceramic products.

Cristal de Portieux
In 1750, Duke of Lorraine paid tribute to his loyal servant François Magnien and authorized him to establish a glass workshop in Portieux. The factory is close to rivers and forests. This natural location provides the fuel and salt needed to make glass. With the support of the Duke and Magnien's continuous improvement, this workshop in Portieux soon became the most important glass workshop in the Lorraine region. During the French Revolution, it was declared a state-owned property and the glassware manufacturing industry continued.
In 1872, the Cristalleries de Vallerysthal, founded by Count of Antoine, was also incorporated. This merger merged the knowledge and technology of both parties and stimulated the creativity and attracted the royal family in all countries.
Today, the Cristalleries de Portieux, which has a tradition of three centuries, applies contemporary scientific and technological achievements to the process and continues to innovate.

Fa?ence de Niderviller
Founded by Mathias Lesprit in 1735 and later acquired by Baron Jean Louis de Beyerlé, it has achieved a booming development. Baron's enthusiasm and ambition has attracted a large number of artists around and has created luxurious pottery for nobles, senior clerics and emerging bourgeoisie. Baroque style luxury dinner supplies are the most famous. In 1766 Baron was forced to sell the brand to Count Adam Philippe. Piaget is highly regarded, innovative, and a successful businessman. He united the genius chemist François Lanfrey and gave the product a new spirit through the diversity of raw materials, decorations and shapes. The Earl was executed in the Great Revolution. In the crisis, Lanfrey saved the whole business, and from then on, his creative talents were displayed.
With the founding spirit passed down, Fa?ence de Niderviller has always combined superb skills with classical and modern, stunning the world.

Deshoulieres
The perfect combination of imagination and technology has created beautiful, practical and precious porcelain. These porcelains are indispensable for everyday life and deserve our permanent collection.
The superb technique of Philippe Deshoulières dates back to 1826. Continuously improved cutting-edge technology and fully compliant workshop equipment are the secrets of Philippe Deshoulières's success.
Philippe Deshoulières meets the needs of the most discerning customer through the innovation of appearance, the personalization of decoration and the continuous updating of products.

Emaux de Longwy
Emaux de Longwy, founded by the Boch family in 1798 in an old monastery. In the first empire, Napoleon once bought a lot of cutlery here, which is why the brand became famous. In 1835, the brand was transferred to the d'Huart family and it has since then prospered. In the 1970s, with the popularity of orientalism and Japanese art styles, the pottery workshop was invited to hire the artistic director Amédée de Carenza, who was born in Italy. He used his craft to create the first one for Emaux de Longwy. Branded products. At the same time, it continued to produce cutlery and developed a pattern of flowers and birds. Joining Spring Department Store is the beginning of a brand new era of creativity, culminating with the 1925 Paris Art Deco Fair.
For more than 125 years, Longwy has maintained its tradition of semi-industrial production of advanced cloisonne. It is the only brand with a badge to prove the authenticity of the product. In the past 15 years, Longwy has been extremely rich in both design and design. In 1998, Longwy will usher in its third century.