Aokang took off the highest honor in the footwear industry
On July 11th, the China Brand Institute announced 145 Chinese brand names for its industrial brands. The Aokang Leather Shoes was selected as the iconic brand in the leather shoes industry and successfully took the highest honor in the leather shoe industry. According to the relevant person in charge of the China Brand Academy, the selection of iconic brands in the Chinese industry is unique and exclusive, with only one brand in each industry being elected.
The China Brand Academy calculated the comprehensive score according to the weighted average method based on the five indicators of the candidate brand's sales, sales profit, export value, R&D investment, and advertising investment in the last two years, and then selected the brand with the highest score as the symbol of the industry. Brand. After evaluation, "Aokang" was selected as the iconic brand in the Chinese leather shoe industry.
According to the industry's landmark brand assessment method announced by the China Brand Research Institute, only brands that have obtained the title of Chinese Well-known Trademark or China Top Brand Product are eligible to participate in the assessment. If an industry has 3 or more qualified brands, select 3 candidate brands; if only 2 are eligible, select 2 candidate brands; if only 1 brand is eligible, the brand will be automatically selected as the industry's iconic brand. There are no qualified brands in the industry and will not be included in the review.
The appraisal of China's industry landmark brands is independent, open and fair. The independent assessment of the China Brand Institute is not affected by corporate and other factors. All data comes from public channels such as government departments, industry associations, and annual reports of listed companies. Candidates' lists and assessment results are all publicly available. Prior to the publication of the evaluation results, the companies to which all the candidate brands belong are issued first, and the evaluation results are not announced until the company raises an objection.
The results of the selection show that the industry's iconic brands are widely distributed among the provinces. Among the 3 provinces with the most iconic brands in the industry, Guangdong, Zhejiang and Shandong received 28, 22 and 14 landmark brands respectively. The ever-changing market competition, the Chinese industry's iconic brand as the highest honor of the industry brand, its attribution is not static. The China Brand Institute stated that it will re-evaluate once every two years and it is estimated that some of the industry's iconic brands will change hands.
The China Brand Academy calculated the comprehensive score according to the weighted average method based on the five indicators of the candidate brand's sales, sales profit, export value, R&D investment, and advertising investment in the last two years, and then selected the brand with the highest score as the symbol of the industry. Brand. After evaluation, "Aokang" was selected as the iconic brand in the Chinese leather shoe industry.
According to the industry's landmark brand assessment method announced by the China Brand Research Institute, only brands that have obtained the title of Chinese Well-known Trademark or China Top Brand Product are eligible to participate in the assessment. If an industry has 3 or more qualified brands, select 3 candidate brands; if only 2 are eligible, select 2 candidate brands; if only 1 brand is eligible, the brand will be automatically selected as the industry's iconic brand. There are no qualified brands in the industry and will not be included in the review.
The appraisal of China's industry landmark brands is independent, open and fair. The independent assessment of the China Brand Institute is not affected by corporate and other factors. All data comes from public channels such as government departments, industry associations, and annual reports of listed companies. Candidates' lists and assessment results are all publicly available. Prior to the publication of the evaluation results, the companies to which all the candidate brands belong are issued first, and the evaluation results are not announced until the company raises an objection.
The results of the selection show that the industry's iconic brands are widely distributed among the provinces. Among the 3 provinces with the most iconic brands in the industry, Guangdong, Zhejiang and Shandong received 28, 22 and 14 landmark brands respectively. The ever-changing market competition, the Chinese industry's iconic brand as the highest honor of the industry brand, its attribution is not static. The China Brand Institute stated that it will re-evaluate once every two years and it is estimated that some of the industry's iconic brands will change hands.
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